Connect with Us!

Brighter Planet's 350 Challenge

Welcome to Sustainable Chicken!

We’re working to help expand local and sustainable food options for backyard chickens. 
The problem: 99.4% of all sustainability minded folks (SMF) in suburban settings or on small farms purchase feed for their chickens from the local feed store. The feed however is grown throughout the Midwest and Canada, aggregated, mixed and bagged somewhere else, and [...]

More sustainable choices are not always obvious

Although we don’t have a number to compare feed grown in your backyard to feed grown in California to feed ingredients grown in the Midwest or China for that matter,  we thought it was important to at least bring up the challenge that can arise when trying to make more sustainable choices. It is always [...]